Why are the freezer so fierce competition

with the development of refrigeration industry rapidly, air-conditioner industry competition is becoming more and more intense. From the family series of air-conditioner to the commercial series of air-conditioner, from series of air-conditioner to the convenience store, supermarket, etc. , from the medical industry to the stainless steel cake involve the huge competition. Nearly two years of air-conditioner has slowed the development of the main performance: the first from industry structure, the production of medium and low-grade products enterprises more high-tech products, products with independent intellectual property rights of production enterprises is less. A second look from product structure, less variety, the grade is not high. Some product upgrades slowly, the product is still can not adapt to changing market demand. The third from the consumer demand, people's living standards improve. Consumption ability improve choose products are no longer limited in the practical, more and more consumers begin to care about the product's personality, function and class. Now most companies still stays on the function of the traditional freezers, lack of innovation. The fourth inadequate investment in energy saving and environmental protection products. Energy saving, environmental protection products is the direction of the air-conditioner industry sustainable development at present various enterprises invest enough in this aspect, make the product development is slow, causing the lack of domestic market share of exploring international market. But can also be based on the diversified development, the innovation of different types and performance of freezers, to meet the current market competition, achieve excellence, the development of this you can consult the snow of air-conditioner. With the development of air-conditioner market competition is intense, a lot of air-conditioner manufacturers will need to constantly improve themselves, the product quality and after-sales service, the cooler the price regulation and so on. In economic globalization, technology progress, highly informationization today, competition is everywhere, industry competition structure analysis is still the foundation of the enterprise develop strategy. In the 1970 s was young model of industry competition structure analysis is proposed. External forces in the industry generally affects the industry internal enterprise, all the fundamental factor of a corporate profits is the attraction of the industry, and the attraction of the industry depends on five competitive forces in the industry. What is the competition? The threat of new entrants, the threat of substitutes, suppliers bargaining ability, buyers bargaining ability, enterprise's competition in the industry. The result of the competition five basic forces, determines the possible and the degree of industry profits. So in this case, freezers also need to make a new era and to develop new, to adapt to market competition.
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